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The web site backpacktauranga.co.nz states the following, "Top freecheap things to do." I noticed that the webpage also stated " Welcome to Harbourside City Backpackers, Tauranga." They also said " Is right on the waterfront in downtown Tauranga with the BEST views in town of the harbour. We are the only Tauranga backpackers you want to stay in! Our Tauranga hostel IS the center of town. Can cater for the solo traveller to large groups, we offer affordable accommodation from dorm rooms to twins and doubles with or without a private bathroom, in the heart of Ta." The meta header had tauranga backpackers as the first optimized keyword. This keyword is followed by tauranga hostel, backpackers in tauranga, and tauranga backpackers accommodation which isn't as important as tauranga backpackers. The other words backpacktauranga.co.nz used was hostel tauranga new zealand.